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November 13, 2023
Black Friday Haircare Surge: Sales Tripled with a 3.28x ROAS
Targeted Online Advertising (Meta)
Challenge
Solution
Facing critical Q4 pressure, our client aimed to stand out in the e-commerce sector by maximizing revenue during Black Friday. This key period was both a major opportunity and challenge, in a context where every action has double the impact.
We developed a versatile 6-month strategy, specifically targeting the Black Friday period. This approach was designed to lay the groundwork for optimal performance, boost engagement, and strategically position the new product. Our goal was to optimize every aspect of the campaign to ensure a significant increase in sales.
Result
Our strategy led to an impressive ROI during a crucial time: Q4, significantly boosting sales and enhancing the brand's appeal, including an Instagram account increase of over 1,400 followers within a year !
01
3.28x ROAS
BUDGET EFFICIENCY: ACHIEVED A ROAS OF 3.28x, DEMONSTRATING THE EFFECTIVENESS OF OUR ADVERTISING STRATEGY.
02
3.27x Sales Increase
SALES GROWTH: SALES INCREASE REPRESENTED AN APPROXIMATE +228% RISE DURING BLACK FRIDAY.
03
Brand Strengthening
ONLINE HAIRCARE PRODUCT SALES WERE BOOSTED, MAKING THE BRAND MORE ATTRACTIVE AND RECOGNIZABLE ON THE WEB AND SOCIAL NETWORKS.
04
